The all-new smart electric drive lets you ditch the pump. Which means you can enjoy more stuff that gets you pumped.
Idea: Compute all the fun you can have with all the cash you can save.
Role: Researched quirky activities one can enjoy by not driving a gas-powered vehicle.
Agency: Razorfish
Senior Copywriter: Dan Brill
Senior Art Director: Spencer Hansen
Copywriter: Andrew Bernstein
Fintern Copywriters: Gordo, Ferdi
Fintern Art Directors: Rei Roc, Diana Campagna
Each item was animated.
take a month of chocolate baths.
buy a full-sized bouncy castle.
attend space camp...twice.
Web Banners
Each animated banner was geo-targeted to a specific location from New York to San Diego.
New York
Connecticut (left) and Washington, D.C. (right)
Boston (left) and Washington, D.C. (right)
New Jersey (left and right)