Gordo is the awkward silence in your cell phone conversation. The spinach between your teeth. The overwhelming attention you receive when being sung to on your birthday. Gordo means high-fiving the fist bump and fist-bumping the high five.

I am Gordo. At least that's what they call me. Immune to persuasion and unconfined by a job title, I immerse myself in the culture of branding and the branding of culture – all while sprawled out on the office floor. I thrive in the awkward, the uncomfortable, the unknown. And I'm here to get my feet soaked.

Gordo’s Résumé