Idea: Setbacks happen to all of us at one point or another – and we always look within ourselves, and the support of others, to rise. Liberty Mutual not only embraces second chances, but is a catalyst for guiding people on the comeback trail.
Role: Wrote script, storyboarded video, and oversaw the editing process.
Creative Directors: Jeff Baxter and Mike Shaugnessy
Designer: Kar-Kate Leung
Junior Copywriter: Gordo
Editing: Lost Planet
Idea: We created a Skeleton game that functions in the Yahoo! and NBC Sports masthead with a user’s smartphone as the controller. Maneuver Katie's sled on bank curves and straightaways as she makes her way downhill. Concise turns increase speed for a better time. Once completed, the user is able to share their time on Facebook and Twitter, as well as engage further with Katie Uhlaender's story.
Role: Mapped out game experience and design, and wrote digital copy.
Creative Directors: Jeff Baxter and Mike Shaugnessy
Senior Art Director: Jon Casey
Junior Art Director: Victoria Fiorini
Junior Copywriter: Gordo
Idea: Use the high-resolution, flat-panel elevator displays in offices across the country to deliver a historic athlete's setback/comeback story.
Role: Researched Picabo Street and wrote headlines unique to her backstory.
Creative Directors: Jeff Baxter and Mike Shaughnessy
Designer: Kar-Kate Leung
Junior Copywriter: Gordo
Idea: Use each athlete's setback/comeback story to deliver the campaign theme and drive users to Liberty Mutual's Team USA hub page.
Role: Researched each athlete and wrote headlines unique to their backstory.
Creative Directors: Jeff Baxter and Mike Shaughnessy
Designer: Kar-Kate Leung
Junior Art Director: Victoria Fiorini
Junior Copywriter: Gordo
