Smith & Forge Hard Cider

Smith & Forge is rooted in 19th century tradition. Made strong in the fine tradition of making things strong.

Copywriter: Gordo
Jr. Designer: Andreas Aristedes

19th Century Struggles

I wrote modern-day copy to 19th century imagery in the ubiquitous meme style that thrives on Facebook and Instagram.

The Hard Times

'The Hard Times' was a campaign we ran to bring historic events to light with a twist. Usually an outrageous feat of strength made possible by an equally strong cider.

Keystone Light

Copywriter: Gordo
Art Director: Andreas Aristedes

Always Smooth

We demonstrated just how smooth Keystone Light can be through Facebook videos.

A ‘Stone so smooth, it never cuts corners.

‘Stone so smooth, it puts itself on ice.

REDD'S Apple Ale

Copywriter: Gordo
Designer: Andreas Aristedes

Limited Pick - Blueberry

For the release of the limited Blueberry Ale flavor, we created limited release-style movie posters and a trailer, complete with critic review snippets. Legal wouldn’t let us quote “Blue Berrymore.”

The reviews are in: REDD’S Blueberry Ale is “stunning,” “spell-binding,” and “a triumph...from start to finish.” #LimitedPick

Summer Your Way

#SummerYourWay was a campaign we ran to showcase attainable, yet unexpected deviations from traditional summer activities. Because when you've got REDD'S Apple Ale in hand, why settle for ordinary?

And if you like numbers, the campaign garnered 14 million impressions, an 80% audience penetration rate and the highest engagement rate (1.04%) among the entire MillerCoors Portfolio.

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REDD'S Wicked

Copywriter: Gordo
Designer: Andreas Aristedes

The Wicked Hour

For the brand that's all about pregaming, we created the #WickedHour — a time after happy hour but before last call, where you go all out before you all go out. Legally, I was never able to say that.

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Pepto Bismol

Creative Director: Jeremy Filgate
Associate Creative Director: Salina Cole
Copywriter: Gordo

Pepto Bismol decided I could say whatever I wanted, as long as it tied back to food or overindulgence. For that, Adweek recognized Pepto as one of the "25 Funniest Brand Twitter Accounts."

Oreo

Copywriter Intern: Gordo

Salesforce.org

Creative Lead: Jaime Flynn
Senior Copywriter: Gordo
Art Director: Andy Evans

The DOT org conference in London brings together changemakers from the nonprofit sector to accelerate their missions and drive impact. Leading up to the conference, we used social to highlight four nonprofits, the powerful work they do, and how Salesforce helps make it possible.

RSPCA

The Royal Society for the Prevention of Cruelty to Animals is the largest animal welfare charity in the UK.

UNHCR

The UN Refugee Agency is dedicated to saving lives, protecting rights and building a better future for refugees and forcibly displaced communities.

smart

Senior Copywriter: Dan Brill
Senior Art Director: Spencer Hansen
Copywriter: Gordo

World UFO Day

smart has a car called the For Us, a two-passenger mini electric car. I concepted the idea to have the brand's logo as a crop circle and label it the smart For Them.