Background: The Great White 'Stone is a rare, white can hiding in select orange multipacks of Keystone Light from September through November.
Idea: We launched the social campaign as if it were an actual outdoors hunt, featuring five tried-and-true methods for securing this elusive beast and creating a mount your grandkids will talk about for decades. We also noticed our fans using the hashtag #GotOne on social posts, so we incorporated that into the campaign for increased engagement.
Role: Concepted ideas, wrote the copy and played flip cup. Not necessarily in that order.
Art Director: Andreas Aristedes
STEP 1: MAP
STEP 2: PACK
STEP 3: TRACK
STEP 4: TRAP
STEP 5: STACK